Archive for July, 2012

How to Make a Book Trailer

My second book is due out in a few short months, so this topic has consumed most of my creative time lately. Book trailers are much like movie trailers … only about books (duh). They’re short video clips used to advertise books, but for me they’re much more. The illustrator in me loves them as another form of visual storytelling, as well as an excuse to dabble in animation. They’re also a great way to reach an international audience. Being based in Australia, here I can tour schools and festivals, meeting kids and teachers and doing book readings. But when it comes to my US audience, instead I can interact using my book trailer and by doing blog tours and online interviews.

So let’s say you’ve written a book and want to make your own trailer. Here’s the good news: the hard bit is already done. Because the first thing you need is a great story. Once you have that, you have the bones of your trailer. Now the bad news: I can’t tell you exactly how to make a trailer. There are just too many different ways to go about it. But I can tell you what a good trailer needs … and how I made mine … and what I’ve learnt along the way (please feel free to learn from my mistakes).

Where to start…

  • Watch lots of trailers: I mean heaps. Good ones. Bad ones. Figure out the difference. Find a few you love and study them
  • Make a list: write down all the things you want your trailer to include. My list was: book cover, key scenes, review quotes, publisher information, trailer credits, my website
  • Write the script: write out all the words that will appear in your trailer, whether spoken or written. Then edit it. And again. Get the order and emphasis right. Spend as much time on it as you would crafting a passage of your book. Mine looks like this:

  • Choose your visuals: for an illustrator this bit is easier. I chose a few key scenes from my picture book to use. If you’re not the illustrator, you need to seek their permission to use their work. If your book is a novel, there are royalty free image sites you can google to find quality images – spend time finding ones that reflect the mood and style of your story
  • Choose your music: I’m lucky enough to work with an amazingly talented composer and multi-instrumentalist, but they don’t just grow on trees. Mostly people use royalty free music you can download from various sites. I used such sites to find a few subtle sound effects, and made some of my own (in my extremely low budget recording studio / bedroom cupboard)
  • Create a storyboard: this is an illustrating term, which means designing the visuals of the story. Draw out exactly what you want your trailer to look like, a few frames at a time. This is where you can start to think about text and image placement, as well as consider background, transitions, colour, sound effects and music. Mine looks like this:

  • Make it: Yeah, not as easy as it sounds. This point could have an entire blog devoted to it. But choose a video editing program you have, or one you can afford, then read / watch every online tutorial you can find. This is exactly how I learnt to use Flash, which is what I used to create my first trailer. This time around I was going to use stop motion animation, but it was consuming too much time so I’ve shelved that idea for another year. My first trailer involved a lot of trial and error as I was figuring Flash out, and it took me forever to grasp what I was doing. But this second trailer has been much easier (and much more fun). I’m now confident enough to play with some more complicated sequences

Things I learnt along the way…

  • Keep it short. No longer that 1min 30sec. Modern viewers have short attention spans (most of you probably haven’t made it this far in my post)
  • While my book is written in past tense, the trailer worked much better in present tense – it gave a greater sense of unfolding action
  • However long you think it will take to make the trailer – double it
  • Get the trailer ready to release at least a month before the book comes out. Book review copies are sent out long before the release date, so books often start gathering reviews early. It’s great if you can have the trailer circulating at the same time

Some of my favourite trailers…

I’ll be launching the Brave Squish Rabbit trailer here in September…

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About this Blog…

A blog of ramblings about the world of writing and illustrating for children, by an author / illustrator who might just have a thing for rabbits.

Katherine's picture books, 'Squish Rabbit' and 'Brave Squish Rabbit', are out with Viking (Penguin, US) and UQP (Australia). Please e-mail if you would like her to blog about something in particular.

All text & images  Katherine Battersby

Released Sept 2012:

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